Meet the team behind Lyfe Nordic and read about our journey from the very beginning to where we are today
In 2019, we had the idea to launch Sweden's first cryotherapy clinic, but then the pandemic hit, forcing us to rethink our plans. In 2020, we decided to pivot to distributing world-leading health and wellness technologies instead. Lyfe Nordic was born.
Since then, Lyfe Nordic has continuously grown stronger and expanded its offering, despite global uncertainties such as war, inflation, and disrupted supply chains.
Follow our timeline and explore Lyfe Nordic from day one to the present day!
Having grown up side by side through childhood, school years and into adulthood, we have been shaped by the same circumstances and share a drive and vision to create something that makes a difference.
That resulted in...
We establish contact with cryochamber suppliers around the world.
The COVID-19 pandemic strikes and we need to rethink.
Zoi Tattoo in Malmö buys a cryochamber after almost two years without sales during incredibly tough times.
We visit the Italian spa company Starpool and shortly afterwards launch their Zerobody Dry Float.
Sweden's first Zerobody Dry Float is installed at Palmer Friskvård.
The world is shaken by both war and inflation, we are trying to adapt and think again.
Together with our Finnish partner Nollaamo, we drive Zerobody around Sweden on a launch tour.
They invest in a Zerobody Dry Float.
We expand to Norway, Oslo and once again deliver a Zerobody dry float, this time to Total Recovery.
Sweden's first BOA Max 2 is delivered to True Bliss in Malmö.
Lyfe Nordic is growing in sales despite continued uncertain and financially difficult times.
The belief that health & wellness will grow and become a bigger priority drives us forward.
Stockholm's first Red Light Pod opens at Clarion Sign, Strawberry
Recovery Lab invests in PowerCab, Red Light Pod Pro, MITOVIT, HyperPod and the Mana 1.0 ice bath.
CE Products has a turnover of over SEK 180 million and invests in both Red Light Pod and Mana 1.0 for their employees' well-being at work.
Inspiring retreat with The Iceman Wim Hof!
We deliver to, among others, MMA fighter Alexander Gustafsson and football player Pontus Jansson from Malmö FF.
Lyfe Nordic officially delivers the Red Light Pod to the first customer in Denmark.
The world's first body scanner with both BIA & 3D-Scan, makes its entrance in Scandinavia and we sell out in 3 batches straight away. Gyms are replacing their old body monitors with more modern and advanced technology.
Yes, we go all the way and some more for our customers.
There we exhibit with our range of technologies in their official “Interactive Area”.
Which is testing a protocol with our machine MITOVIT as part of its Don't Die project.
To streamline the treatment plan for customers and create added value.
And we deliver our longevity technologies to homes around the world.
We are exhibiting at Allt För Hälsan 2025 with a standout exhibition space.
Visitors were allowed to try red light therapy, lymphatic drainage and body scanning with Visbody.
And as usual, we end the year with our annual donation to organizations that help people in extremely vulnerable environments. Our success means nothing if we can't give back to those who don't have our privilege of safety, every day.
The goal of becoming the absolute leading distributor of technologies in longevity & health optimization remains.
2026 will be an exciting year with a lot of news. Stay tuned!
Become part of the timelineOur goal is to offer our clients a unique opportunity to achieve success through profitable and value-creating investments in health, recovery, and biohacking.
For over 10 years I have competed for the Swedish national team in wrestling. My lifestyle is such that I am always looking for new ways to perform and recover my body and mind, especially after hard training and competitions. I know how valuable it is to feel good mentally to be able to perform at the top every day, but, what I do is not just for elite athletes.
It is for everyone.
In 2019, Elias and I decided to create a company where we can spread just that. A platform where both companies and individuals can find the latest and most innovative products to be able to forget the stresses of life and recover the body in the best way.
Together we created Lyfe Nordic and we are proud to be working with globally leading companies in the industry today.
Ever since I can remember, I've wanted to make a positive impression in the world - I think most of us want to.
However, I didn't really know how selves could contribute in the best way. What are my strengths? What should I focus on? When Alex and I joined forces to create Lyfe Nordic, I suddenly felt how it was possible to build a company that could make people healthier and happier. I had found a way to contribute!
With a degree in Business Administration and a passion for learning new things and developing, I strive daily to make Lyfe Nordic a company that holds the highest standards and offers products backed by scientific data.
Taking care of their health should be a priority and I hope we can help make more people value their wellbeing.
Insights on wellness and longevity, news and knowledge
Scandinavia's trusted partner for world-leading recovery and longevity technologies.
